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31.03.2025

5 Data Center Trends to Watch in 2025

Verne CEO, Dominic Ward, looks ahead at the biggest challenges facing the data center industry in 2025 and why the Nordics hold the key to solving them.

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The data center industry will be defined by three critical challenges in 2025: power availability, sustainability, and innovation in design. With AI driving exponential demand for high-performance computing, operators must rethink how they source energy, optimize efficiency, and future-proof infrastructure. 

As AI fuels explosive demand for high-performance data centers, the question remains: how will we as an industry rise to meet these challenges? 

At Verne, we’ve been tackling these issues for more than a decade, building the expertise and solutions needed to navigate this evolving landscape. In this blog, I want to share my predictions on the challenges we face, their potential impact, and why I believe the Nordics hold the key to solving them.

1. Robust Energy Grids and Access to Renewables Will Determine the Winners 

Regions with robust energy grids and access to renewable sources will emerge as the winners in 2025.

The past year has seen a dramatic surge in demand for power as enterprises and governments around the world ramp up their AI capabilities. According to 451 Research, European data center demand is projected to grow by 2.3 GW in the next two years, but one of the bottlenecks to this growth is power availability. 

AI training clusters alone can consume megawatts of power per facility, straining existing energy infrastructure. Locations that cannot meet the demands because of delays in power grid expansions could see operators slow or even cancel planned facilities. 

This shift will push operators toward regions with pre-established renewable energy sources, ensuring both scalability and long-term sustainability.

2. It Will Become More Difficult to Balance Growth with Sustainability

Data center operators will face a growing struggle between balancing rapid growth with global sustainability goals.

One of the unintended consequences of this increased demand is a challenging dichotomy between growth and sustainability. Many operators are already facing pressure to ensure that increased energy use doesn’t come at the expense of global carbon reduction targets. The International Energy Agency (IEA) projects that by 2026, data centers could account for 4% of global electricity demand—further intensifying the urgency to implement carbon-neutral strategies. 

There are legitimate concerns that AI infrastructure could inadvertently prolong the life of coal-fired plants or necessitate the construction of new gas-fired plants to meet power requirements. This is prompting stricter regulations and public pressure on data centers around the world. 

Operators must proactively adopt sustainability-focused innovations, including on-site renewable power generation and energy-efficient AI workload management.

3. Data Center Design Will Be A Key Factor of Competitiveness

Data centers not built for density are going to face increasing density challenges and will fall behind in the competitive landscape of 2025.

Innovations in data center design are key to balancing growing density demand with environmental goals. High-performance workloads generate significant heat, necessitating innovations in cooling and infrastructure. AI server rack densities have risen from an average of 10kW per rack to 40-60kW per rack in next-generation facilities, requiring a fundamental rethink of cooling systems. 

While cooling innovations like liquid cooling will be a key part of the equation, other strategies - such as improved airflow management, energy-efficient hardware, and optimized power usage - will also play a crucial role in the redesign of data centers. Furthermore, modular and prefabricated data center designs will accelerate deployment timelines while maintaining efficiency.

4. The Nordic Advantage

As I see it, this moment represents a critical inflection point for our industry—one where innovation and strategic foresight will define success. The Nordics, Finland and Iceland in particular, are well positioned to become the future of AI compute. 

With AI’s increasing power demands, data center site selection will become even more critical, and regions like the Nordics offer unparalleled advantages. The region offers abundant renewable energy, reliable power grids, and a naturally cool climate—all of which provide a solid foundation for meeting the needs of compute-intensive workloads while prioritizing environmental sustainability.

This advantage is especially important as traditional hubs like the FLAP-D markets face mounting constraints, from power grid limitations to sustainability challenges. These once-dominant hubs are now grappling with the demands of AI and high-performance computing, which require greater energy efficiency and density than ever before. 

The Nordics’ reliance on geothermal, hydro, and wind power makes it one of the most sustainable regions for scaling AI workloads. The Nordics provide a dynamic alternative, enabling us to deliver scalable, resilient, and environmentally responsible solutions that align with the future of high-performance computing.

5. The Verne Advantage

At Verne, we’re not just watching these data center trends; we’re actively shaping them. We’re not only leveraging the unique strengths of the Nordics but rethinking data center design to stay ahead of modern demands. By aligning workload placement with both economic and environmental priorities, we’re enabling organizations to scale responsibly without compromising performance.

Now is the time to rethink your data center strategy. Are you ready to future-proof your AI workloads while reducing costs and environmental impact? Discover how Verne’s sustainable, high-performance data centers can help you achieve both. Get in touch with us today to explore the next generation of data center solutions.