Verne Global

Data Center | Insights |

21 June 2017

The Power of Business Continuity

Written by Tom Squirrell

Tom is Verne Global's Director of Customer Success, and is based at our London headquarters.

Watching the news last month about the British Airways data center crash and seeing the queues heading out of the terminal towards the car parks reminded me of the 14 years I spent working for British Airways. My thoughts went out to the passengers and staff who had to endure the misery that ensued.

In my days as a Customer Service Manager at Terminal 4 we all trained for a computer failure, making sure that everyone knew what to do with various aircraft seating charts, with stickers that you allocated and stuck to a boarding card. That all seems very old fashioned these days, as the tickets, boarding cards and pretty much everything else is electronic. But this makes a system failure even harder to work around. It’s a good example of how systems and processes are now so dependent on business continuity - which can be as simple as having power!

Now I won’t begin to say I understand what happened with British Airways last month, especially how it happened - but what I can say is what Verne Global would do to prevent a similar issue affecting our customers. At our data center campus in Iceland, if the power dropped there is a secondary power supply. If that ever failed a UPS battery would carry the load until the diesel generators kicked in. In short, this means that business would continue as normal. We would send a notification to the customer immediately if there was any sort of issue and maintain that communication until it had been rectified.

It sounds simple, but that’s because it has been thought through very carefully. Every care has been taken to ensure that customers of our data center will receive the upmost customer service and attention to detail. Business continuity is essential and it’s our total business model.

Verne Global offers great value for money with low cost, 100% renewable Icelandic power. But price shouldn’t be the only factor you consider when choosing a data center. Think of the cost to British Airways of delaying 75,000 people, the bad publicity, the loss of customer faith and the fall out of a business shutdown. Business continuity, with excellent customer service is just as important.

We don’t run an airline so we won’t tell British Airways how to run their business (although I would suggest a better schedule to Iceland if I did) but we do know data centers and how to ensure world-class business continuity for our customers.

Note: One of the first ways to ensure business continuity is to make sure the location for your data center is optimal. This recent IDC report highlights why Iceland is one of the best and most reliable locations for a data center, today.


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