In January 1926, the engineer and inventor John Logie Baird first demonstrated a working television to an audience of scientists from the Royal Institution. Almost a century later, 27 million UK households own a TV and enjoy the choice of hundreds of available channels and streaming services. Film and TV production expenditure has never been so high, nor has the quality of film produced. Viewer experience is more immersive than ever before and the possibilities for today’s film and TV producers seem limitless.